Everything you might like to know.

The Opening Chapter is NURIA's first collection, and an invitation to be among the first families to begin with us. It is open now. Reserve at the founding rate, and your pieces arrive as part of our very first release. We are aiming for October, and it may run into November.

Beginning early makes you a founding family member. You reserve at the founding rate, you’re among the first to receive your items as the collection arrives, and you help shape a brand built around calm, intentional play from its very first chapter. You also receive invites to NURIA workshops and events. It’s our way of recognising the families who choose us early.

Each product holds a limited number of founding places, 100 each, shown as a live counter on its page, so you can always see how many remain. While founding places last, you reserve at the founding rate. Once a product's founding places are taken, it moves to its standard price. The founding rate is our thank-you to the families who join early, an acknowledgement of trust given first.

The Opening Chapter runs until its founding places are filled, or until the 1st of October, whichever comes first. Each product closes its own founding window as its places fill, so the piece your child is ready for may complete sooner than others. The counter on each page shows you where things stand.

We are aiming for October, and it may run into November. You will hear from us before October with where your kit is in the making, and again when it is on its way to you.

Five products, each a complete piece in its own right - designed in Egypt, calm by design, and built to be played with for a long time.

• Three NURIA kits: each shaped for a stage of early childhood, and each arriving with its printed play guide in the box.
• Little Cleaners: a standalone collection of its own, with more to follow.
• Focus Puzzle: a standalone collection, opening with the Alphabet Edition and growing from there.

Little Cleaners and Focus Puzzle stand on their own, so choose one, several, or pair them with a kit.

Each kit is made for a stage. The Builder One is shaped for infants, The Persistent One for toddlers, and The Thoughtful One for preschoolers. Every kit page describes the stage it’s made for, so you can choose the one that meets your child where they are.

A play guide turns the kit into shared, unhurried time with your child, with simple ideas made for its stage. A printed copy comes in every NURIA kit, and the digital version unlocks in your NURIA account when you scan the code inside your box, so it’s both in your hands and always a tap away.

NURIA is designed in Egypt, with care given to every material and detail. Each piece is chosen to be safe, lasting, and a pleasure to have in your home.

Safety sits at the heart of how NURIA is made. Our pieces are crafted from wood and finished with child-safe materials, and each is designed for a specific stage of early childhood, with its age guidance shown clearly on every box. We design around the way children at each age explore, so each piece feels right in their hands and at home in yours.

You reserve your piece through a short form on its page. We then send you a secure payment link from our payment partner to complete your order - so your place is held the moment you reserve.

Nothing is charged when you reserve. After you reserve, we send you a secure payment link, and you are charged only when you complete payment through it, with everything about your order confirmed in writing.

Payment is completed through our trusted payment partner, via a secure link we send once you’ve reserved, with the available methods shown at that step and your details protected throughout. You’ll find the full detail in our Terms of Service and Privacy Policy.

We deliver across Egypt first. We’re glad to send NURIA further afield too. For orders outside Egypt, standard delivery rates apply through our courier (such as Aramex or UPS) and are confirmed at the payment step, so you can order from wherever you are.

A printed play guide comes in each kit’s box. The digital version lives in your NURIA account and unlocks when you scan the code inside your kit. Once you are a part of the NURIA family, it’s always a tap away.

We’re glad to help. Reach us with your order details and we’ll do what we can before your order ships, including adjusting it or transferring it to someone else as a gift. The sooner you let us know, the more we’re able to do.

Reserving in the Opening Chapter is a founding commitment. Your reservation is held once it’s placed, and we share this clearly at checkout. Before it ships, we’ll gladly help you adjust, gift, or transfer your order. And if you’re weighing it up, message us before you reserve, because we’d love to help you choose with confidence. (If a piece ever arrives damaged, that’s always covered. See below.)

We’d put it right straight away. Send us a photo on WhatsApp within 14 days of delivery and we’ll arrange a replacement at no cost to you. Keeping the box and packaging helps us sort it quickly. Full detail is in our Returns Policy.

Anytime. Message us on WhatsApp, Instagram, or Facebook, or through the contact page, and a member of the NURIA team will be with you.